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CITY MUST DO BETTER AT PROMOTING ITS BEST

The News editorial ("Who'd want to do Buffalo for a weekend? Plenty of people, if they're invited") on Sept. 23 was timely. I attended the Curtain Up festivities and a Studio Arena performance. Although I've lived in Rochester for many years now, it always feels like coming home whenever I return to Buffalo. But whenever I do, I'm left with the feeling that Buffalo is a well-kept secret.

I've come to the Allentown Art Festival, Shakespeare in the Park, The News' jazz concerts, the Albright Art Gallery, the Taste of Buffalo, NorthAmericare Park and now Curtain Up, but whenever I tell Rochesterians of the great time I've had, I always get the same puzzled response: "I never knew about that. How did you find out about that?" The only reason that I know is because I've called the Buffalo Convention and Visitor's Bureau each year.

What a shame that this is what it takes, because most outside the Buffalo area don't know about all of the really great offerings the city has and therefore are unlikely to make this effort.

Yet because the Bills and Sabres have a following on the sports page, they draw many from a wide area outside Buffalo. These other events can, too, but not without some active, aggressive publicity.

Also, Buffalo's downtown area is wonderful, but it isn't used to its fullest potential. For example, how about a summer jazz festival? Buffalo has a wonderful jazz history, and the Theater District would be a great place to hold such an event. I'd love to see JazzBuf '97 next year. And please do publicize Curtain Up and The Taste of Buffalo outside Erie and Niagara counties next year. These are first-class events that would draw many from outside the area. I for one am looking forward to these next year.

Dale C. Petschke Rochester

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