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A Silver Creek-based promotions firm has begun publication of a six-times-a-year regional tourism guide to be distributed throughout a nine-county region.

Explore New York is the brainchild of Forge Ahead Promotions Inc. President Pamela Forge, who hopes to capitalize on a nationwide tourism trend toward shorter vacations and a projected influx of people to the area due to the introduction in December of gambling in nearby Niagara Falls, Ont.

Explore New York will be available at visitors' centers, retail businesses, attractions and hotels through Erie, Niagara, Wyoming, Chautauqua, Cattaraugus, Allegany, Orleans, Genesee and Monroe counties.

Copies of the publication also will be distributed in Canada, Pennsylvania and Ohio, according to Ms. Forge.

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