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AD FIRM SETS COMMERCIALS FOR SHOPPERS IN MALL

LA Ads Inc., a Buffalo-based advertising firm, plans to unveil an innovative promotions campaign today at the McKinley Mall in Hamburg.

The agency will set up a video display that will allow consumers to view national commercials and also find out where they can purchase the advertised products in Western New York. The video display will run in the McKinley Mall until Jan. 15.

LA Ads has developed a computer circuit board that allows local retailers to insert information into a television commercial designed for nationwide distribution.

LA Ads is a new company that specializes in point-of-purchase or in-store advertising.

The enterprise was founded by Ladd M. Kline and Allan Gellman, two entrepreneurs with experience in the commercial real estate business.

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