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BOX-DRINK MAKERS ACCUSED OF FALSE RECYCLING CLAIMS

Consumer Affairs Commissioner Mark Green charged Sunday that two companies falsely claimed in advertisements that their drink boxes can be recycled easily.

Green said he mailed "notices of violation" that were received Saturday by Combibloc in Columbus, Ohio, and Tetra Pak in Shelton, Conn. He charged them with deceptive trade practices under the city's consumer protection law for ads printed Nov. 21 in the Wall Street Journal and the New York Times.

"In comparison to most beverage packaging, drink boxes have always had the least environmental impact," an ad said. "Now, with a pilot recycling program in place, drink boxes are using technology that makes them as easy to recycle as this newspaper." Green said school districts in Contra Costa, Calif., and Half Hollow Hills, L.I., are the only two U.S. sites that recycle the boxes, and only on an experimental basis.

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