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READER'S DIGEST TO SELL STOCK

Reader's Digest Association Inc., the magazine empire that has been privately held since its founding in 1922, said Thursday it would sell stock to the public and take other steps to broaden its ownership.

The Pleasantville, N.Y.-based company, which publishes the world's most widely read magazine, said it will sell at least 10 percent of its non-voting stock, probably later this year or early in 1990.

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