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NEWS APPOINTS LKW AD AGENCY OF RECORD

The Buffalo News has named Levy King & White Advertising its agency of record.

Four agencies vied for the account formerly held by Vickers & Benson/FKQ.

LKW created a recent print campaign for The News comparing the merits of print and television advertising.

LKW, 620 Main St., is Western New York's largest advertising and public relations agency.

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