The New York Post is terminating a Sunday supplement printing contract with Greater Buffalo Press in a retrenchment of the New York newspaper's fledgling Sunday edition.
Greater Buffalo Press had printed three Sunday sections for the Post since March 5 -- comics, a book review section, and a travel supplement. But the Post announced that advertising sales have not met goals and that the Sunday supplements will be scratched May 28.
"We're sad it didn't work out for them," said Alan Zeigler, manager of operations for Greater Buffalo Press. "We feel we'll be able to fill that void (with new business)."
The Post will save about $350,000 per week by canceling the supplements, according to the Wall Street Journal, but Zeigler said that figure represents more than the printing costs paid to Greater Buffalo Press. The Buffalo printer is losing "not nearly" that amount in business, he said, but he would not disclose the actual dollar amount.
Zeigler said Sunday comics and other Sunday supplements are still a growing business for the printer, despite the Post's difficulties. The Post's situation was unusual because it was launching a new Sunday edition in the competitive New York market, Zeigler said.
Executives of the Post have said they will continue to publish a Sunday edition, but it will be in one section, and the newsstand price will be cut to 40 cents from $1.
Greater Buffalo Press, with $472 million in 1988 sales, is the nation's largest printer of Sunday newspaper comics and also prints newspaper color advertising inserts and Sunday magazines. The Koessler family sold the company last month to Sullivan Graphics Inc. of Greenwich, Conn.